Mackinley's is a longstanding local specialist supermarket in Huddersfield town centre. We were invited to help them move their brand forward inline with their business objectives. Mackinley's specialise in African and Caribbean foods, bursting with colour and flavour. 

This is an independent business which is vibrant, friendly and authentic. Our creative execution includes a suite of hand drawn illustrations, bright colour palette and relaxed typography to inform, educate and inspire. 

Our aim was to create a unique identity for Mackinley's to create a renewed impact, reach a wider audience whilst not alienating the existing customer base. Our work included branding, stationary, signage and point of sale.