Access North

Access North is an established height work and difficult access specialist, which was looking to freshen and update its brand.

What shone to us was the uniquely holistic approach Access North brings to its projects. Such thorough attention to detail here; to safety, to problem-solving and to relationship nurturing, alongside a remarkable level of energy and passion from the owners. We saw an opportunity to inject authentic personality into the brand, to refine the tone of voice and to help brand differentiation, in synergy with their values and the way they go about business.

We created a modern stylised ‘A’ symbol, in a way that depicts height, paired with confident, clean, robust typography for a reliable and trustworthy brand depiction. A stripped back palette of red, blue and complimentary tones was selected, for use in toolkit to be combined in different ways, so allowing for variation across application. With a distinct photography tone and nicely organised iconographic layer, this design scheme is composed of a number of core elements coming together to create a distinct visual language, making the Access North brand instantly recognizable.

“Honestly, this process was such a joy! We initially instructed Picture Smiths to carry out a ‘brand polish’ of our company brand, and for someone who has branding and advertising background, I had to say I was a little nervous handing over the reins. It turns out, I had nothing to worry about! Niove and Alex seamlessly guided us through the process… Simply put they nailed it. Having a fresh pair of eyes, while deconstructing and reconstructing our brand is one of the best things we’ve ever done. We highly recommend these guys, they’re defo the best around.”

— Berenice Northcott, Managing Director Access North