Higher People

Recruitment specialists, Higher, required brand development ahead of expansion to new territories in the US. Tasked with a careful balance of paying homage to its established UK brand and getting into shape for the future overseas market, we had a collaborative brand workshop with the team, to underpin the vision for the business.

“True talent and a team that really cares…. They managed to encapsulate everything we had asked for in the brief, plus all the things we didn’t even realise we needed. For us this is the start of a working partnership as the level of service, talent, creativity and a little bit of magic brought by the team at Picture Smiths would be hard to find anywhere else.”

— Charlotte Johnson, Marketing Manager, Higher

A vibrant colour palette and expressive graphics give big impact, whilst also allowing for attention grabbing professionalism across digital platforms, social media, print, signage and branded merchandise. Fresh branding has helped to elevate the UK presence whilst aiding a confident and successful launch in the US.