Scalp Cooling Summit

We feel honoured to have branded and designed the suite of creative assets for the world’s first Scalp Cooling Summit; a forum for innovative global leaders in oncology, to collaborate, inspire & advance the future of supportive cancer care and scalp cooling.

The design brief from client was “Art meets science” – a challenge we absolutely relished… Using a clean, minimalist approach in typography and coupling with a beautifully neutral palette, we evoke a sense of soothing calm in the brand. Elegant lines form an abstract head figure, artistic and refined in tone, which we bring to life through captivating ripples in animated graphics. A layer of anonymous close-up photography of the nape of the neck helps bring about a very natural and human aesthetic, whilst secondary graphics and background textures made up of microscopic images of hair follicles, underpin the very clinical nature of this subject matter.

Among the raft of assets, we also delivered a beautiful website:

“Picture Smiths were a joy to work with from the beginning to the end of the project. They made the briefing process super easy and just really got what we were asking for. They worked hard to achieve a tight deadline, communicated seamlessly, created a fantastic brand and set of assets that elevated the project, getting a huge amount of compliments and ultimately contributed to a very successful project for us. We wouldn’t hesitate to recommend Picture Smiths.”

— Suzy Brown, Marketing Manager, Paxman Scalp Cooling