Picture Smiths is a UK based branding, design and marketing agencyOur small team is proud of its Yorkshire roots and packs lots of personality, creativity and experience. We love what we do and it shows in our work.

Clear understanding of your brand gives us insight to make our marketing all the more informed. Always honest, we may even tell you things you don’t want to hear - but ultimately we believe in brands with integrity. We have a knack of making the strengths of a business shine and then telling your audience about it. 

Key know-how is presented in simple terms to grow your brand with design that is individual and beautiful, alongside communication that engages your audience with a perfect tone of voice. We hold close relationships with many businesses providing brand, design and marketing, with thorough planning and implementation. 

Call Picture Smiths. Let us put your brand where it needs to be.


  • Brand Audit
  • Naming & Narrative
  • Brand Identity
  • Brand Design
  • Creative Copywriting
  • Brand Guidelines


  • Graphic Design
  • Art Direction
  • Illustration
  • Animated motion graphics
  • Signage & Exhibition
  • Printed Communication
  • Web & Digital
  • Packaging


  • Marketing Planning
  • Strategy
  • Campaign Planning
  • Advertising
  • Social Media

Created in 2010, Picture Smiths is co-owned by Alex Brooke Smith and Niove Armitage, who bring a wealth of experience and strategic direction to client businesses. Together with a strong creative team, they breathe excitement and a dynamic flair into brands and creative marketing projects. 

Niove About

Niove Armitage

Marketing Director

Creative thinker with over two decades of marketing management experience. Her marketing career began at the Civil Service Motoring Association and LV, where Niove headed up the marketing function for nine years, encompassing brand guardianship, alongside a keen focus on ROI, cost of acquisition and people/creative agency management.

Niove heads the strategic side of the business and manages client relationships with experience and insight. She looks after the company finances too, but with brand at heart, brings imaginative ideas and creative copywriting to the mix. 

Alex About 2

Alex Brooke Smith

Creative Director

With a lifelong passion for all things creative, Alex is an ideas man with a strong understanding of brand and design.

Following a degree in illustration from the University of Huddersfield, he began his career as a graphic designer with an impressive CV including Donna Karan in New York and Driven Agency in Cheshire, working on a number of notable brands. 

Heading up the Picture Smiths design team, Alex brings the best of large agency process and client management experience to his own business.