Picture Smiths is based in Huddersfield and works closely with client businesses to provide brand, design and marketing. We’re a small agency with lots of personality, creativity and experience. Importantly, we love what we do and it shows in our work.

We like to really get to understand your business, to give us insight that makes our marketing all the more informed. We’ll ask lots of questions, look at your marketplace and be pretty frank and honest. We may even tell you things you don’t want to hear - but ultimately we believe in brands with integrity. We have a knack of making the strengths of a business shine and then telling your audience about it. Our clients’ success is our own and these things are important to us.

Key know-how is presented in simple terms, in order to grow your brand with design that is individual & beautiful, alongside communication that engages your audience with a perfect tone of voice.

For many clients we have ongoing involvement, to bring marketing strategy, planning and implementation to the business. In fact we often become a wider extension of the team; holding close relationships and very open communication.

The starting point for us however is always brand… discussed over a good cup of tea.

Call Picture Smiths. Let us put your brand where it needs to be.

"We like to get creative on our marketing ideas and bring them to life through beautiful, stunning design and engaging written communication."

What we do


  • Brand Audit
  • Naming & Narrative
  • Design & Art Direction
  • Creative Copywriting
  • Brand Identity


  • Printed Communication
  • Illustration
  • Web & Digital
  • Packaging
  • Signage & Exhibition


  • Marketing Insight
  • Strategy & Planning
  • Campaign Planning
  • Advertising
  • Social Media

Who we are

Picture Smiths is a brand, design and marketing agency based in Kirkburton, Huddersfield. The business is headed by business partners Alex Brooke Smith (design) and Niove Armitage (marketing), who jointly bring a wealth of experience to client businesses. Together with a strong creative team, our small agency brings a refreshing and dynamic flair, to breathe excitement into your brand and creative marketing projects.  


From marketing background with strategic outlook. Loves food, writes copy, creative thinker. Of Yorkshire-Greek roots. (Ey-up, opa!) 

Niove has over 17 years marketing management experience having begun her career at Britannia Rescue (part of the civil service motoring association and now part of LV), the UK’s best buy road rescue organisation as voted by Which magazine. Niove held the role of marketing manager for nine years and was responsible for all marketing activity, with a keen focus on ROI, the cost of acquisition and people management.

Whilst looking after her young boys, Niove began working with Alex on creative projects which led to the formation of Picture Smiths. As co-owner, Niove manages client relationships, provides creative and strategic marketing direction for the business and its clients and has a natural flair for writing stunning and engaging copy.

E: niove@picture-smiths.co.uk



Designer and ideas man with a passion for brand. A lifelong hobby of drawing and designing - enthusiastic about all things creative. 

A highly talented graphic designer, who after University gained a wealth of work experience at Utopia Creative and time at Donna Karen in New York. He was then acquired by Driven in Cheshire to work as a creative designer, managing projects such as the Museum of Science and Industry, Vimto, Dare2b, Dr Beckman, Crown Paint and Nicky Clarke.

After two years at Driven, Alex launched Picture Smiths with Niove having gained a wealth of large agency process and client management experience, which he has applied in the creation of the business.

E: alex@picture-smiths.co.uk


Get In Touch

No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!

Give us a call today.

Where We Are

Picture Smiths
Imperial House
38 North Road


01484 606478