Abra & Co

We elevated the look and feel of Abra & Co – a new optician & audiologist brand, developed to match its interior shop fit design and to bring a boutique-style mood.

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We subtly crafted a simple, timeless wordmark, to create an elegant and characterful presence. Next, a slick colour palette brings a premium feel, with a couple of carefully chosen and distinctive accent colours. We also see repeat pattern illustrations layered into the brand assets, for embellishment of luxurious touchpoints within the customer journey. These illustrations might say people, lenses or community in a beautifully abstract form. Finally a more ‘juvenile’ doodle illustration, in accent colour, allows us to talk about children’s services in an on-brand way.

All comes together to create an engaging brand that stands out from the crowd.