Triline is an established engineering company, specialising in food serving and catering counters, based in Slaithwaite Huddersfield. We were approached to renew its image, whilst paying attention to previous investment in brand, to business personality and to the professional presence required for its B2B activity. 

The previous logo used 3 parallel lines in a symbolic representation of the name. We evolved this into a stylised ’T’ symbol for Triline, again using the 3 lines, each to represent an area of expertise; design, manufacture and installation. This symbol acts as a brand character and stamp of endorsement across branded material. The Triline wordmark uses sharp geometric lines, replicating the metallic materials used in much of their manufacturing process, whilst also also looking efficient, dynamic and professional.

The palette uses blue hues, which feel professional and are in-keeping with the previous logo. These are teamed with fresh, airy whites and metallic chromes. Additionally, the brand is brought to life with photography - treated with consistency in tone, to replicate the work environment. Finally, spacious well-considered typography fits with design and manufacturing specialisms and standards. Branding has been applied to digital creatives as well as branded literature, marketing materials, merchandise and new signage.