Our long working relationship with chef Eric Paxman goes back to before he opened his restaurant ‘Eric’s’, in Lindley, Huddersfield. We conceived a fine-dining signature restaurant brand for this local talented chef, with branding giving the restaurant premium position in its marketplace. Now an established gem, branding over the years has carefully evolved to stay elegantly current and true to everything the restaurant has come to stand for, with all the flair you can expect from chef Eric himself.

Work for Eric’s has included consulting on strategic marketing, creating impactful seasonal campaigns and injecting ideas, so keeping the business fresh and in the minds of diners. Flagship of the marketing activity is seasonal content creation, which is used to tell the story of the season and amplified through various marketing channels. All in all, this amazing business continues to thrive and we’re very proud to be a part of the extended team.


Gentle and sophisticated blues and neutral tones in the brand sit seamlessly with the restaurant interior design. These are given a brush of sophistication with champagne gold metallics, applied to abstract organic shapes, representative of fine ingredients, seasonality and culinary creativity. These more muted palettes form a perfect juxtaposition against impactful and vibrant food Eric is known for. Food photography is styled and art directed by Picture Smiths.

“Niove, Alex and the team at Picture Smiths helped create our company identity over 10 years ago and we have had a successful working relationship ever since. Their knowledge and creativity can always be relied upon and we have no hesitation in recommending them.”

— Eric Paxman, Owner Erics Restaurant