We were commissioned by Inform Health on the creation of a new brand, ‘Click it’; a healthcare technology software, specialising in sexual health & HIV testing.
With a clear brief to be daring and differentiate in sector, we set about designing a brand that would work to engage a diverse patient audience, as well as healthcare organisations.
We answered with a brave and unexpected route, which feels gritty and urban in its tone, layered with heroic treated photography and dramatic dark gradient colour palette. This sets the backdrop for persuasive language with brand positioning setting a clear empowerment message.
Click it delivers an online portal for clinics and patients to manage their sexual health, so we see a stylised ‘click’ symbol forming a beautifully distinct brandmark for use across digital and printed assets. Having used the online service, patients are discreetly delivered a home testing kit for which we designed the box packaging. The Click it box is designed for purpose, with modular use in mind across a variety of different test contents.
Within the home testing kit, QR codes point to easy to use instructions that come to life for patients through slick animated videos.