Culture, People & Growth
So much more than a B2B brand. This is Culture, People, Growth…
CPG by Howarths celebrates the Culture, People, Growth and positions as an empowering movement and accreditation for business. We created a brand that exudes positivity and takes a refreshing and vibrant approach in a corporate world. The brandmark breaks out from the normal confines of a corporate logo and acts in itself as a framing device to celebrate people; be they speaker alumni, the stars of your organisation or the faces of CPG.
Building a designer’s toolkit of assets to enable a modular use for all creative elements, we created a palette of bold colours and added a layer of contemporary brand fonts to the mix. These are brought to life through persuasive language and a personable photographic layer, all coming together to enable powerful, attention-grabbing graphics.