Culture, People & Growth

So much more than a B2B brand. This is Culture, People, Growth…

CPG by Howarths celebrates the Culture, People, Growth and positions as an empowering movement and accreditation for business. We created a brand that exudes positivity and takes a refreshing and vibrant approach in a corporate world. The brandmark breaks out from the normal confines of a corporate logo and acts in itself as a framing device to celebrate people; be they speaker alumni, the stars of your organisation or the faces of CPG.

Building a designer’s toolkit of assets to enable a modular use for all creative elements, we created a palette of bold colours and added a layer of contemporary brand fonts to the mix. These are brought to life through persuasive language and a personable photographic layer, all coming together to enable powerful, attention-grabbing graphics.

“I couldn’t recommend Picture Smiths enough. From the moment Alex and Niove received our brief, they have shown their class and expertise in what they do. They were attentive, innovative, and professional from start to finish. They have created a brilliant brand for us which we are so proud to use. Working with them has been a pleasure. ”

— Jen Howarth, Marketing Manager, Howarths