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Finkle Hill
Finkle Hill Dental rebrand pairs with the new refurbishment of the practice and the fresh objectives set out in its business plan. We created a rebrand positioned with greater focus on private dentistry and aesthetics, whilst taking care not to alienate the current family audience.
Beautiful new architectural interiors couple with a brand that is welcoming, reassured and denotes quality in a modern, calming way. Brandmark is beautifully simple yet very personable. A careful, neutral palette accents with a hint of muted green to add a little distinction in identity and a layer of abstract waves or ‘hills’ play a hint to the surrounding Yorkshire hills of its location. Photography is used in this brand to soften the product areas, in purposefully chosen neutral tones to complement the design toolkit.
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The practice now carries fresh signage both exterior and interior, fresh literature for patients and in-house posters depicting key messaging in an aesthetically pleasing and on-brand way. We have also given guidance on social media for consistency across all branded assets. The brand has been a huge success, with the business very quickly tripling its new patient numbers.
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