Every now and again were approached by somebody with a really wild and unique business idea. This was certainly the case when we were approached by Katie Davison, a designer herself, who had been dreaming up a new business for ‘wearable skin art’ for some time. The concept; to curate and commission artists and illustrators, to then apply their work to a series of temporary tattoos. We of course jumped at the chance of helping her build the brand.
Initially we conducted a brand workshop, to understand the opportunities for the business and to explore naming territories. We helped concept the name ‘Tarrtu’, a play on the word ’tattoo’, ‘art’ and ’tu’ meaning ‘you’ in french. The next task, to bring the brand to life in a fun and engaging way. The brand brief was to design something feeling full of life, creative, rule-breaking and expressive. We imagined an ink drop, representative of the ink of traditional tattoos – and the ink and paint which the commissioned artists creating the tattoos may use.
This symbol acts a part of brandmark itself, or a device to house the logo within. A carefully chosen palette of grungy dark green contrasts with playful and vibrant pinks and blues for a sense of fashion and fun.