Honley Day Care

The Honley Day Care brief was to develop and freshen its branding in order to update the image of the business and in preparation for a new website. Long established, trusted and professional, this purpose-built children’s daycare centre and pre-prep school came with a great reputation for high standards. Our job was to build a connection between the offering and the way it presented itself, as branding had become a little tired and outdated.

We evolved the existing purple hero colour as it had become so recognised over the years and added a secondary palette of bright tones. Designing a set of geometric shapes that symbolise education, building blocks and child’s play, we introduced a set of assets that play an important function in the brand toolkit. Typography is clean and legible but has a delightfully playful styling, lending itself well to animation. A layer of photography helps to depict the various children’s activities and the joy of thriving in a great educational early years environment.

“When looking to refresh both our branding and website, we chose Alex and Niove at Picture Smiths and have never looked back since! Examples of their previous work speak volumes of the creativity and professionalism that they offer their clients. However, what really makes them stand out is the ongoing support that they offer you throughout what can be quite a daunting process. They will go above and beyond to make sure you are happy with the final product and ensure that everything they create reflects you and your business perfectly.”

— Grace Addy, Honley Day Care

Branding has been applied playfully to bags, badges and signage. Now even the weekly menu sheet is engaging! Subsequently a new website has been designed for the nursery www.honelydaycare.co.uk, brought to life in a clear and friendly way, with enough personality to make them stand out, but with the assurance of their quality and standards.