Alchemie Technology

Alchemie Technology is an exciting UK based company, which has created breakthrough technology to transform the global apparel industry. We were commissioned to implement a brand refresher and to help the business showcase its messaging for technology launch in Taiwan.

We were educated along the way, on how the fashion industry is responsible for 20% of the world’s industrial water pollution; to dye one ton of polyester generates some 30 tons of toxic wastewater. Alchemie Technology’s mission is a world with zero pollution from textile dyeing and finishing. And, they are on a pathway to do just that, having created the world’s first digital dyeing process.

Here are some of the concepts for work on this project. We feel honoured at Picture Smiths to have been able to help Alchemie Technology with a brand whose ultimate goal is to deliver next-generation textile production processes; radically more efficient, less costly and more sustainable for our planet.