We had the privilege of working with one of Stockholm's leading men's hair stylists Kochi Faraj, to develop a premium brand for his range of professional men's hair products, from Sweden.

The brand speaks to a global male audience from its bases in Stockholm and Dubai. In a saturated market and with premium positioning, we wanted to create a brand that gave an iconic identity to these great products. We went for simple, timeless and masculine design cues with a classic colour palette. Coupled with this, we set to a stylised backdrop of Stockholm's architectural lines and cosmopolitan men's fashion.

Less is more in the brand here, to give a luxury treatment befitting of the products. The branding has been applied across products and branded elements - and Kochi Haircare is now looking slick, beautiful and salon fresh.