Grayes Dental Care

A long established practice focusing on private dental care, Grayes Dental Care wanted to update its image and freshen its website.

The surgery has a professional and relaxed feel to it and is impeccably well presented and maintained, in unfussy grey and white tones. The dentists here go the extra mile for their patients, so evident in fact as we got to know them, that some of Picture Smiths team have switched to their dental care.   

We couldn't help but notice though, a couple of interior design notes that told us the owners definitely had a sense of style - they think outside the box and most certainly appreciate good design. 

We rebranded the business to inject a clean, modern tone, which greater depicts the values of this practice - and given those stylish little accents here and there in the surgery, we were especially keen to steer away from typical dental industry stereotypes.

We characterised the ‘g’ of Grayes to create a confident symbol, teaming this with a classic logo and stamp of 30 years experience. Colour palettes are comfortably muted; natural and relaxing, to reflect the calm practice environment. 

Application to beautiful signage and a new website have made quite a difference. In addition, we crafted a sub-brand for Dr Alice Graye, who is a facial aesthetics practitioner at Grayes Dental. The practice now effortlessly attracts new private dental patients - us included!


We chose Picture Smiths from recommendation. We researched the other businesses they had worked with and were impressed with the calibre of their work and the quality of the final campaign or products. Our experience was super - friendly and professional and an excellent grasp of what we were looking for.

Our final product has surpassed our expectation and the process has been really enjoyable - working with Niove and Alex in a friendly collaborative way. The final result is just ‘us’!! We love it and of course it has increased client numbers too - a very pleasant side effect as the main requirement was to have our public face better reflect our ethos.

I can strongly and enthusiastically recommend Picture Smiths. A job brilliantly done.

Jennifer Graye BDS, Owner at Grayes Dental Care