Grass Hoppers

Within Tong Garden Centre is Grasshoppers, an adventure play area designed exclusively for kids.

Initially, our work here was to provide brand consultancy to attract new visitors via fun, vibrant design and marketing as part of our ongoing relationship with Tong Garden Centre. We began by redesigning the logo and hand drawing an on-brand family of brightly illustrated bug characters to portray a sense of playfulness and exploration of the great outdoors.

More recently, the owners further invested significantly to add a wonderful new indoor play area, attached seamlessly to the hugely popular outdoor offering. We were given the opportunity to apply our creativity throughout the site making for an immersive, well thought out Grasshoppers experience with clear signage, large scale print, wall murals and point of sale promotion to maximise the enjoyment of the visit and to encourage repeat visits. 

The results are an incredibly successful aspect of the business, with huge footfall and customer loyalty.