Fitzpatrick's

Fitzpatrick’s is an established business, well known in Huddersfield as a fuel supplier and more recently has added aggregates, composts, firepits & chimeneas to its offering.

The project was to rebrand and depict the breadth of today’s offering ahead of the business opening its second premises nr Holmfirth. As a family business with great customer service, we wanted the brand image to connect with the company's established and trusted status. Using nostalgic influences with a modern twist, the brandmark acts as a confident, recognisable header, teamed with a stylised ‘f’ flame symbol. The various aspects of the offering are coded into colours/themes, including a hero orange/red that gives aesthetic distinction. 

The new site now sits proudly in Honley with beautiful new signage for passing traffic. Branding has been rolled out across various eye-catching elements and the company's expansion has been a great success. It was the perfect time to rebrand!