Connelly is a long-established firm of chartered accountants providing a range of services from general accountancy to specialist corporate services. They wanted to evolve their brand and create a new polished identity.

The brand evolution needed to be respectful of the history and wide-ranging audience yet position the business confidently and with differentiation in its marketplace as a foundation stone for tomorrow’s business growth.

The oak tree symbolises strength, resistance, stability, knowledge and wisdom, we crafted a brandmark inspired by the oak leaf with earthy tones and a distinct photographic style.

Our work included brand identity, marketing messaging and rollout across stationary, office signage and website.  

Alex, Niove and the team at Picture Smiths provide just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them over the years, they have listened carefully every time to the brief and come up with something that we love every time. Their attention to detail, understanding of our business and ability to go the extra mile makes them a pleasure to work with. Always a fantastic job.

Joanne Carter, Director