Thoroughly Branded Dotty

05/10/2021

Last year, we have the pleasure of working with our friends Shannon and Beth from Dotty Bridal, in the nearby village of Holmfirth.

The Dotty team have always been champions of everything ‘brand’ and understand the impact good branding can make to a business. We worked with them closely to refine their brand ahead of a new era of expansion for the business. The brand has since been very successfully applied to an array of branded items and merchandise, to bring the brand journey alive and add memorability to the experience of their very important customers/brides.

Branded Clothing
When it comes to branding clothing items, designs can be so much more than just a standard logo. For Dotty we designed a series of devices within the brand toolkit; including brand idents, typographic designs and engaging language, to make the items unique, stylish and desirable. Colour palette is controlled to ‘on brand’ shades for consistency and distinction.

Branded Gifts 
The brand viral of Dotty is built through brides sharing their experience with other brides. Beautifully presented gifts not only make brides feel cherished, but also part of the ‘Dotty’ brand family and show they are happy to share their experience with others. The gifts work as an ongoing reminder of the brand.

Signage
The brand has been applied playfully across the boutique’s interior and exterior. Internally, clever illuminated signs create stunning photographic backdrops for ‘instagramable’ moments. The exterior turns heads with enticing and beautifully presented window displays, with sympathetic signage applications across the quirky architecture of the Holme Valley, for ultimate impact.

 

The Dotty team are clearly very passionate and proactive about their brand and offering, applying the brand in stylish and memorable ways to really leave an impression on customers and admirers. You go girls!

- Photos courtesy of Dotty Bridal
- Merchandise by various suppliers
- Branding by Picture Smiths
- Signage by Orange Quarter