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A Blossoming New Campaign


Our client Eric’s Restaurant of Lindley kick starts 2022 with a delicious new menu and tempting choice of vibrant dishes. After the uncertainty during the pandemic for the hospitality industry, the business is firmly embracing the optimism of a new year, with a fresh and uplifting campaign. A collection of events pepper the restaurant calendar, inspired by seasonal ingredients and worldly flavours, all beautifully crafted by chef Eric Paxman.

The first of these events looks to the city of Osaka and offers an exciting chance to enjoy Eric’s take on dishes that are the essence of this Japanese destination, famed for its cuisine. Next up is a ‘Big Brunch of Love’ event; think pink winter berries with yoghurt and a classic full English breakfast. Eric then welcomes a classy Valentine’s weekend and looks ahead to mark the occasion of Mothering Sunday in style.

Our designs for the season take inspiration from springtime in Japan, which is nothing less than magical. The country’s iconic Sakura (cherry blossom) captures the attention of visitors and locals as beautiful blossom flowers blanket the country with soft pink splendour.

We wanted the blossom to feature throughout the restaurant; from bespoke vinyl blossom in the windows to brighten even the darkest of January days, to the huge silk blossom wreath welcoming diners in the bar area and into the restaurant beyond.

The campaign is mirrored on menu designs and digitally for website, social media and e-newsletter marketing pieces. All in all, a fresh welcome to engage customers and bring a smile to the faces of diners alongside mouth-watering dishes by Eric. We can’t wait to visit and feast!