Insight

Floral Fabulous

Picture the scene: A florist’s window filled with floral topiary balls and a huge slogan that says “Balls to Valentine’s Day.” We instantly knew we could be brave with this one! This long established, independent florist & coffee shop, is in a vibrantly cosmopolitan suburban setting.

We wanted to create a brand with flair and expression, to reflect the creativity of the owner as well as the diverse audience of Chapel Allerton, Leeds. Our execution is deep and rich, with layers of colourful botanicals building a wallpaper montage full of curiosity and life. It’s brave and as quirky as you like – and so it felt exactly right for the offering.

The shop frontage with its fabulous architecture is painted black, allowing the colourful florals pop in contrasting statement. It commands the attention of passing footfall and invites you to sit a while and take it all in, with tables set for coffee and cake.

This rebrand differentiates to really allow the business to stand out from the crowd. It brings personality in abundance and impacts on the memorability of this amazing little shop.

“I’m over the moon with it. THANK YOU.”

– Carole, Owner at Perfumed Garden

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