Tong Garden Centre

This 30 year old garden centre in the picturesque village of Tong was acquired by new owners in 2015 who breathed new life and investment into the business, commissioning Picture Smiths to help with all things brand, design and marketing. 

Following an initial brand polish, we helped the business in its journey from being somewhat dated and tired on acquisition, to now being an inspiring destination to shop, play and eat.  

With a brand that truly befriends both traditional gardening and family audiences, our work includes departmental branding and seasonal campaigns that colourfully roll out in store, in seasonal newsletters and across digital elements. 

2019 sees characteristic watercolour illustration in our creatives with an uplifting and playful feel, married with lifestyle photography to captivate and engage audience. The overall effect coupled with Tong Garden Centre's forward-thinking culture, delights customers who return again and again. 

Picture Smiths have been instrumental in building the Tong brand, taking it from concept and creating a consistent and strong identity as we have grown over the past 3 year. We’ve created many successful sub-brands such as Grass Hoppers and the Food Hall as well as introduced our seasonal campaigns and launched exciting new initiatives – all have successfully evolved in line with the Tong values and brand vision we set out to create. Working with Picture Smiths is like having an extended in-house marketing and design team of experts who care just as much as we do about the brand we are building and how we implement this over time. Their creative input and responsive approach is invaluable, and they’re a really nice bunch too!

Jo Dales, Marketing Manager