Erics Restaurant

Our partnership with chef Eric Paxman goes back to before he opened his now award-winning restaurant 'Eric's', in Lindley, Huddersfield.

We conceived a fine-dining signature restaurant brand for this local talented chef, starting with a highly successful launch campaign in 2010, with branding giving the restaurant premium position in its marketplace. In 2017 we gave the restaurant a brand refresh, to sit alongside a major refurb to the restaurant and to better represent Eric's in a new era.

Our working relationship spans ten years and in that time we have maintained a close working relationship, consulting on strategic marketing, creating impactful seasonal campaigns and injecting ideas, so keeping the business fresh and in the minds of diners. 

Flagship of the marketing activity is a seasonal newsletter, which we write, design and distribute by direct mail. Digital marketing activity follows via new web content, electronic direct mail and social media. All in all, this amazing business continues to thrive and we're very proud to be a part of it. 

I simply love the branding of Eric's Restaurant. I get so many comments on it... I feel really safe with Picture Smiths on the job, I've seen their ideas take life and turn into income. They really understand food & our whole vibe at Eric's. I can always rely upon them & I'm constantly impressed.

Eric Paxman, Chef Proprietor