Luxe MN

Bridal

We reimagined LUXE Bridal as more than a boutique, it positions as a specialist, luxury experience exclusively for mid-size to plus-size brides. Based in Minnesota and proudly serving brides that travel from across the USA, the brand was built on a mission of inclusivity and empowerment. We crafted a refined visual identity that balances softness with confidence, pairing elegant typography with a romantic, modern palette. The tone of voice was designed to feel warm, expert-led and genuinely uplifting across every touchpoint.

At its core is the belief that every love story is unique and every body deserves celebration, without compromise. From logo to language, we positioned LUXE as an experiential destination where brides feel seen, supported and truly stunning.

“We partnered with Alex, Niove and team to rebrand our plus-size bridal business and the experience exceeded every expectation. They took the time to truly understand our mission of creating an inclusive, empowering space for brides and translated that beautifully into our brand. Their creativity, strategy and attention to detail made the entire process feel thoughtful and collaborative. I’m incredibly grateful for their work and the foundation they helped us build.”

— Shayna Clute, Founder, Luxe MN

Other projects

View all

JRNY

Luxury Travel Concierge

Sarah Louise Bridal

All The Rage