Holme & Moss
Product RetailSince 2018, Holme & Moss has grown from a handmade hair accessories business into a distinctive lifestyle brand, known primarily for its offering of Liberty fabrics. We were invited to create a new brand look that reflected this evolution, brought fresh, engaging consistency to its expanding collection and elevated the customer experience.
Our approach balances warmth, craft and quiet luxury. A characterful bird symbol, drawn in the Picture Smiths studio, references the Holme Valley landscape that inspired the brand’s name. Refined typography and a fresh, heritage-informed colour palette complement Liberty’s intricate prints without competing with them.
Packaging formed a particularly important part of the rebrand. For a business centred on thoughtful gifting, the experience needed to feel special before the box was even opened. We developed a coordinated suite of packaging for eye pillows, lavender bags and scrunchie gift sets, using tactile details, confident colour and flexible branded sleeves to transform practical pull-drawer boxes into memorable, retail-ready gifts.
The wider identity extends across digital marketing, marketplaces and printed communications, providing Holme & Moss with a cohesive toolkit for future growth. More than a new logo, it creates a recognisable experience at every touchpoint, one that feels as considered on the outside as the Liberty treasures within.
The client shares more about the thinking behind the project in A New Chapter for Holme & Moss.
