Juno
Juno is a contemporary food and drink concept created as part of the next evolution of Acorn & Pip, an independent, design-led retail and café destination rooted in community, family and lifestyle. As the business expanded its offering to include a sociable dining experience with broader appeal, there was a need for a new brand that could both complement the existing business and stand confidently in its own right.
Our approach was to create a distinctive identity that balanced warmth with modernity. A custom typographic system and considered colour palette were developed to position Juno as a dining experience in its own right. Alongside this, a suite of hand-drawn illustrations introduced a layer of personality and craft, reinforcing the brand’s human touch and sense of everyday joy.
From naming through to full implementation, the project spanned strategy, identity and distinct design. The result is a cohesive yet flexible brand toolkit that works seamlessly across physical and digital touchpoints, from menus and packaging to signage and social. Juno now sits confidently within the wider Acorn & Pip family and has transformed the business into a true destination where retail, dining and community come together. The results have seen a confident launch, a standout presence, elevated perception and increased business.
