Heaps
With more than 75 years of heritage, Heaps Removals & Storage has built an outstanding reputation for reliability, professionalism and customer care. As the business prepared to launch a new generation of app-based self-storage alongside its established removals service, we were asked to evolve the brand to better reflect its future while celebrating its trusted legacy.
Rather than reinventing the identity, we carefully modernised it to feel more accessible, engaging and distinctive. We introduced a refreshed colour palette, contemporary typography and a flexible visual language that gives the brand greater personality and confidence across every touchpoint. The result is an identity that feels approachable and professional, successfully bridging the gap between a long-established family business and a modern, technology-led service.
The refreshed brand has been rolled out across digital and printed communications, creating a cohesive platform for future growth. Designed to support both the traditional removals business and the launch of the new self-storage offering, the updated identity provides Heaps with a distinctive and scalable brand that will continue to evolve as the business enters its next chapter.
