Blackburn Conveyors
ConstructionFollowing the acquisition of Blackburn Conveyor Maintenance by our long-standing client Techbelt, we were asked to refresh the brand and bring it in line with the modern identity we had previously created for the parent company. The objective was to retain the company’s established reputation while introducing a more contemporary and cohesive visual identity that reflected its place within the wider Techbelt group.
The refreshed brand retains the familiar red colour palette, preserving valuable brand recognition, while introducing a distinctive new monogram inspired by the form and movement of a conveyor belt. The result is an identity that feels bold, recognisable and relevant to the industry, with a flexible visual system that works seamlessly across both digital and printed communications.
To bring the brand to life, we captured authentic photography of the team, premises and manufacturing processes, showcasing the expertise behind the business. The new identity was then rolled out across company literature, brochures, stationery and wider marketing materials, creating a professional and consistent brand presence. As the client commented:
“We’ve entrusted Picture Smiths to handle two rebrands and two brochures for us with great success. Their professionalism and expertise are always spot on and are a pleasure to work with. ”
— Danny Knapton, Marketing Manager
