Twine
RetailTwine approached us with an exciting vision: to create a thoughtfully curated gift and lifestyle store that would become more than just a place to shop. Working closely with founders James and Nic, we developed the brand strategy, identity and personality for a new independent retailer that would open its doors on Ropergate, Pontefract. From the outset, the ambition was to create a brand with warmth, character and confidence, one that reflected the craftsmanship, creativity and integrity of the products it would champion.
The identity centres around a flexible visual system that feels tactile, crafted and timeless. Every element was designed to be applied in satisfying, tangible ways, from beautifully considered packaging and print to traditional hand-painted signage, helping the brand feel authentic at every touchpoint. The result is a stylish yet approachable identity that captures the joy of independent retail while providing a strong platform for the business to grow.
Since launching, Twine has received an incredible response from the local community, quickly establishing itself as a creative destination where makers, customers and ideas come together. As James says:
“Absolutely chuffed! Alex, Niove and the team have been amazing since day one. I’m so happy with the branding they have created for my card and gift shop. Their creativity and ideas have really made the whole project feel that bit more special, and every meeting has felt friendly and relaxed. Looking forward to working with them again as the business progresses.“
We’re incredibly proud to have played a part in bringing Twine to life and can’t wait to see the brand continue to flourish.
