Yang
Food & Drink HospitalityNamed after the Thai word for grill, Yang restaurant in Halifax is a modern blend of the rich flavours of Thai cuisine with the depth of traditional grilling methods. Helmed by a team of Thai chefs, Yang captures the buzzing spirit and sizzling energy of Bangkok’s Chinatown.
Our task was to create a brand that positions its vibrant authenticity and captures the exciting atmosphere. We crafted typography for a brandmark reminiscent of Thai characters, coupled with a carefully curated photographic tone, fonts and colour palette. The presence is casual yet sensual, embodying genuine Thai roots with effortless style and a warm, inviting feel.