The Brick Yard

Food & Drink Hospitality

Hidden away in the outskirts of a northern town, The Brick Yard is an eatery that gave us an opportunity to inhabit some quirk in brand creation. Unexpected it might be, but this place has a loyal following and it’s true to say that with The Brick Yard if you know, you know.

Branding sees a logo identity that feels effortlessly confident. It plays on brick construction layout in synonymy with its name and style of premises. The story comes to life with hand drawn illustrations that deliver tongue-in-cheek simplicity, because the brand is humble, fun, raw and very sociable. The illustrative layer allows for application across the year and is easily applied to create distinctive and memorable messaging.

“I’ve worked with many design agencies over the past 20 years, but Picture Smiths in Kirkburton is truly exceptional. They seamlessly integrate with our brand, understanding every detail and consistently delivering creative, on-brand work. Not only are they efficient, on time, and always willing to go the extra mile, but they’re also genuinely enjoyable to work with. They use both their time and our budget wisely, making them feel like an in-house design team without the stress of additional management. I only wish I’d found them sooner—highly recommended for anyone looking for a talented, dependable design partner.”

— Huw Williams, Owner, Brick Yard

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