Sculptzone

Sculptzone is a new chain of reformer Pilates studios in Ireland. With a brief that asked us to challenge the calm vibe that you might associate with Pilates studios, this business is set to stand out and to provocatively bring a new dynamic to the reformer pilates scene in Ireland.

Design sees a distinct use of blue to hot pink colour gradients; we wanted an electric feeling, to depict the high-intensity workouts and challenging nature of Sculptzone’s offering. The treatment carries through photography and complements the studio interiors. Bold, confident typography pushes messaging hard and works to motivate and energise. The brand differentiates in its marketplace and is unapologetically challenging.