Joya
RetailJoya is a new wedding dress label exclusive to Bijoux Bridal, Scotland’s largest bridal boutique.
Designed for the modern and elegant brides-to-be, the Joya label offers a refreshing alternative and well considered graceful lines.
Within our branding design, textural neutrals are brought together with a wordmark that evokes elegance, femininity, and timeless romance, designed with a variety of applicable assets within its identity. The visual language is airy and flowing, using soft neutral tones in colour palette, to allow the gowns to steal the limelight. Minimalist design elements see the use of matt metallics for elevated stylish accents in signage and packaging. Effortlessly romantic and timeless, the branding adds premium positioning to the label.
