James Hare
ManufacturerWe ensured a careful hand in our approach for James Hare – designers and manufacturers of signature silks and textiles since 1865. Some 160 later, James Hare today is still a British family business, with renowned products.
We gently evolved the logo that has become sacred in the business. In a world where colour spectrum is everything, we delivered a carefully curated colour palette to depict distinct personality of this heritage brand. An additional new layer here is a monogram reminiscent of a silk thread and of the signatory hand of James Hare himself.
Having also established a refreshed tone of voice for the business, the positioning speaks to interior designers and high end fashion design, globally.
