First Direct Bank Arena
LeisureFirst Direct Bank Arena masters the experience and atmosphere for huge audiences in its unique ‘super theatre’ as it plays host to incredible global artists and sporting events.
We have the honour of encapsulating the energy and buzz, bringing design elements to help promote the arena to event promoters, to motivate artists backstage and to resonate with audiences front of house.
From large scale lit graphics in VIP areas, to attention grabbing ads and backstage dressing, we keep a close design eye on brand cohesion for naming partner First Direct Bank, whilst adding iconic personality to align with the power of live performance.
