Dotty

A rebrand for Dotty Bridal as it opens magnificent new premises in Wakefield and positions the business as the largest bridal offering of its kind in the UK.

Having worked with the Dotty brand through its journey of evolution and growth over the last decade, we were delighted to deliver a fresh rebrand at this significant turning point for the bridal retailer. We designed a brand to fit an astounding new store, with a timeless look that is crafted with playful intention, a purposefully fresh colour palette and a new ‘Dotty rose’ icon. The rose brings a modern take on the Yorkshire rose – shining as an iconic beacon for a business that now has a vast geographic reach.