A New Look for a Worthy Cause: Picture Smiths & The Howarths Foundation

At Picture Smiths, we believe that design should do more than just look good – it should make a difference. That’s why we’re incredibly proud to have partnered with Howarths Foundation on a complete brand identity refresh that reflects both their values and the life-changing work they do.

This isn’t our first time working with the Howarths team. Our relationship with Howarths HR goes back years, and we’ve had the privilege of supporting their brand evolution across a variety of projects. So when they approached us to help shape a clearer, more impactful identity for their charitable arm, we didn’t hesitate.

Who Are Howarths Foundation?

Born from the Howarths family business, Howarths Foundation is a shining example of what it means to give back to the community. Their mission is focused and heartfelt: to support individuals who are homeless, recently rehomed, or in vulnerable housing situations by helping them re-enter the world of work.

Whether it’s providing essential resources, job coaching, or connecting people with supportive employers, Howarths Foundation is committed to helping people rebuild their lives with dignity and purpose. Their approach is practical, people-first, and deeply rooted in the belief that everyone deserves a second chance.

Building a Brand That Reflects Purpose

Our brief was simple in sentiment but complex in execution: create a brand identity that communicates the heart of the Foundation’s mission while remaining aligned with the professionalism and integrity of the Howarths name.

Through collaborative workshops, discovery sessions, and close consultation with the Foundation team, we developed a visual identity that feels warm, optimistic, and professional. From a refined logo and colour palette to typography and messaging, every element was carefully crafted to reflect the Foundation’s ethos: hope, opportunity, and transformation.

The new identity helps them stand apart, clearly communicate their purpose, and engage supporters, partners, and beneficiaries more effectively.

A Shared Commitment

At Picture Smiths, we’re more than just a creative partner, we’re invested in the causes we work with. Collaborating with Howarths Foundation has been a reminder of how powerful business and community can be when they work hand in hand. It’s been a joy to see the Foundation grow and to play a part in helping them connect with more people and make an even greater impact.