Alice Rose Bridal

Nestled within a charming Ashby de la Zouch courtyard, Alice Rose Bridal had the personality, it just needed the branding identity to match.

Working closely with owner Donna, we evolved the boutique’s brand from the ground up, creating a visual world as warm and joyful as the experience inside. At the heart of the refresh sits a bespoke hand-crafted illustration of the boutique’s characterful shopfront – capturing that chocolate-box charm brides fall in love with before they’ve even tried on a dress.

Imperfect pastel stripes run through the brand personality like ribbon through tissue paper; romantic, tactile, and full of personality – tying together everything from brand guidelines and colour palette to social media templates, giving Alice Rose Bridal the distinctive identity it truly deserved.