The Friendly Face of Accountancy
Chartered Accountants Sheards, asked us to look at their branding to create a more polished visual identity, for a new era of this long-established business.
Clearly, we saw that Sheards has major strength in its personable ways & approach towards clients. In an industry renowned for being safe and conservative, we now see a refreshing new brand, through our injection of a little personality into Sheards' brandmark and marketing literature. We trod carefully to strike the right balance here; in order not to overplay familiarity, above those all important trustworthy & professional values.
In its marketplace, Sheards now clearly differentiates and of course we know that a company, who is seen to pay such attention to its image, will in turn be perceived as one who goes about its business with the same attention to detail.
We have also given concept, design and copy to a poster series, which focuses on the business benefit and that of their sister company, Sheards Wealth Management. Our ongoing work is to provide the concept, design and copy each season, for Sheards’ seasonal company newsletters.
"Picture Smiths evolved our brand to establish us as ‘the friendly face of accountancy’, delivering a brand full of personality. The brand engages our clients in a friendly way, without losing the professional edge. We’re very proud of the way we look. Now we work together on seasonal newsletters and find their ideas fresh, relevant - making traditional accountancy content appear interesting and vibrant."
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
Give us a call today.
38 North Road