PAX Burger

Nice Buns!

One of the most satisfying parts of our job is working on a new brand, from the first inkling of an idea right through to bums on seats, or in this instance, burgers in buns.

We were super excited when one of our longest standing clients, Eric Paxman, came to us with an empty shell and free rein to work with him to bring something fresh and exciting to Huddersfield.

The big idea (with emphasis on BIG) was to explore the concept of gourmet burgers through the eyes of a highly respected chef from the world of fine food and impeccable service. Drawing on his expertise, Eric has created a mouth-watering menu which makes PAX Burger evoke an ‘I must try this place’ reaction.

Our branding design for PAX says urban, casual, delicious, exciting. It felt right that the identity should be ‘PAX’ as a byword for Paxman, since of course, this restaurant brings all the expertise of its award winning chef with a sharp eye for well-sourced ingredients.

Our work has involved brand inception, design and execution and includes everything from neon signage, menus and website (see, right through to wet wipes!

We love our food at Picture Smiths and this spot is already a favourite, worthy of the extra gym visits to counteract the temptation of those hugely satisfying (and a little bit messy) burgers and sides. Not to mention the milkshake cocktails!

We love it when a brand comes together and we’re chuffed to bits to see a big thumbs up from the people of Huddersfield. 


Get In Touch

No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!

Give us a call today.

Where We Are

Picture Smiths
Imperial House
38 North Road


01484 606478