Erics Restaurant

Award-Winning Restaurant

We have partnered with chef Eric Paxman since before he opened his now award-winning restaurant 'Eric's', in Lindley, Huddersfield.

We concepted a fine-dining signature restaurant for this local talented chef & provide all elements of the brand; logo, signage, colour palette, business stationery, literature, website (, launch campaign for the opening & seasonal campaigns. We have now worked closely with Eric for 6 years, undertaking the strategic planning and implementation of all marketing, via timely seasonal campaigns.

We manage social media, e-marketing, commission specialist food photography/styling and are ongoing creative eyes over the business. In July 2013 we launched a new responsive website for an impactful online presence, which we maintain on an ongoing basis, to communicate the seasonality of the business and forward-thinking pace of this business.

For 2017, we are delighted to introduce a new chapter for Erics which encompasses a half a million pound refit to the restaurant and a brand refresh, across all elements above, to truly represent what Erics is all about today.

"I simply love the branding of Eric's Restaurant. I get so many comments on it and people still talk about the 'wooden spoon invites' we sent out on our opening launch. I feel really safe with Picture Smiths on the job, I've seen their ideas take life and turn into income. They really understand food & our whole vibe at Eric's. I can always rely upon them & I'm constantly impressed."
Eric Paxman

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Get In Touch

No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!

Give us a call today.

Where We Are

Picture Smiths
Imperial House
38 North Road


01484 606478