Eastwood Financial Services
Eastwood Financial Services is a long established firm offering independent, professional financial advice to private clients and corporate businesses. Our brief was to bring the brand up to date whilst pulling together all the elements that have been introduced over the years from different areas of the business, with the aim to create a unique and succinct proposition as a foundation in which to drive the business forward.
We have created a new visual identity through the application of brand which is respectful of their history, reputation and client base. After discussions with the senior team we quickly understood their passion for great customer service and for supporting their private customers throughout life and in becoming key corporate partners with business clients.
We have brought the brand up to date with a professional and premium feel in keeping with audience. Note the bespoke stylised Eastwood 'E' device that adds a unique quality and may say coin, perhaps 360 approach and very much symbolic of a holistic and caring approach to financial affairs.
We're all too bored of seeing those over-used generic stock shots of handshakes, calculators and pens in a corporate world, so here, we introduced a calm photographic tone using mountain scapes and far reaching landscapes, depicting the benefit of financial 'freedom', which of course is the main benefit of wealth management.
Through branded components we deliver a more confident brand for Eastwood Financial Serves, with a professional consistency across all elements. It also brings differentiation in its marketplace to become more engaging to existing clients and appealing to a new audience, both locally and nationally. This is a brand we are all immensely proud of, with stunning design to help clearly define the different areas of the Eastwood business - for now and for generations to come.
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
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38 North Road