Creating a ‘destination location’ for the whole family
Hornsea Freeport is in the process of making a serious investment in their family leisure offering to further cement this shopping complex as a destination location.
Hornsea Freeport is a shopping outlet on the East Yorkshire Coast with a kids' indoor play area at one side of the complex. They have refurbished the existing play area and are building an extensive outdoor adventure play scheme with zip lines, a big bouncing pillow, race track, sandy play area and café.
Our main challenge was to incorporate each element under one brand in a clear, succinct and fun way to engage the whole family, making for a fun filled day out at the Freeport, no matter how old you are. We started with...
We started with a brainstorming session on ‘British seaside’ and what it meant to each of us. ‘British’ was the important word here to ensure our creative execution was truly representative and had a unique and fun identity.
From this we developed a series of illustrated characters and gave each distinct area its own unique identity. These super bright characters take you on fun filled journey around the complex - zipping, bouncing, sliding or maybe just relaxing with a really good coffee.
The illustrations will carry across all marketing and promotional elements from the website, social media, in-house literature and signage.
Our client has spared no expense to create a real destination location with a fantastic array of activities for the kids with good food in the café from the onsite retailer, Williams Farm Kitchen. Our objective is to deliver an engaging brand experience to encourage repeat visits and to attract a new audience, therefore we had to make sure our work really brought out the best of their efforts to create a unique experience and memories that last a lifetime.
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
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38 North Road