Italian Food with Friends

Amici is an authentic Italian restaurant in North Leeds, named after the Italian word for 'friends', with a vibrant atmosphere and stylish clientele.

Having been asked to design a brand identity, we understood that whilst this was a friendly neighbourhood restaurant, the brand also needed to depict a timeless sense of style and remain true to its Italian roots.

Our challenge was to bring these values together through brand. Our colour palette brings the simplicity of black & white together with metallic bronzes and muted golds to deliver an impactful image in a circular brandmark.

We then softened the brand with the use of giant Italian lifestyle images of groups of people, or 'friends' to give a sense of personality, which clearly defined our brand values; this is 'Amici - Italian Food with Friends'.

We commissioned specialist food photography for use in marketing and our project has included menu designs, window vinyl designs, signage, designed e-shots, printed elements for the restaurant including cups, quirky bread bags, gift vouchers, promotional banners, flyers and Christmas brochure. Finally, we designed and delivered a responsive website in and manage the restaurant’s ongoing social media.



Get In Touch

No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!

Give us a call today.

Where We Are

Picture Smiths
Imperial House
38 North Road


01484 606478