In one of the latest pieces of work for our longstanding client Vicon – the global leader in motion capture technology, we created the identity for Nexus Insight; a new reporting software that forms part of the Vicon ecosystem.

Having crafted the brand for Vicon a few years ago, the look and feel for this new software product not only sits in synergy with its parent brand but built assets for Vicon’s developers to utilise in the software user interface.  The delivery of a design toolkit that dovetails beautifully across all applications is the mark of a thorough process and where design for purpose is carefully considered.

We see the Vicon brand colours for life sciences application mirrored in Nexus Insight, with a graphic identity that depicts fluidity in data reporting. A stylised depiction of a tool that frees up valuable time in workflow, and through its Vicon roots brings users the peace of mind they can associate with the gold standard.

Branding works digitally first, created to lend itself superbly to 2D animation and allows for slick consistency across the printed elements, including booth graphics, which were used for its launch to the life sciences community at ESMAC 2023 in Athens.