Michael Lee

Michael Lee is a specialist cheese and deli food wholesaler, which needed mordernising through brand and updated web presence. 

We crafted a monogram made up of illustrated block shapes that might be reminiscent of cheeses, with a distinct colour palette to create a unique identity. Coupled with a beautiful photographic tone and modern typography, we see 'foodie' elements in our photographic styling to create an engaging roll out across all elements. 

Our work included design, copy and production of a new website and suite of catalogues along with stationery, point of sale and vehicle signage.