Leaf & Kind

A new lifestyle brand selling plants, gifts and homewares – brought to us by renowned wedding and events florist Stems Design

With a narrative of creativity and wellbeing, we wanted to bring aesthetic beauty to the branding, to inspire beautiful interiors and calm living spaces. Uniquely drawn typography in the brand identity plays like the fronds of plants and presents in a palette of rich botanical greens. Coupled with secondary typography that feels handwritten and personal, photographic tone is carefully chosen and an accent palette of pinks and reds allows design highlights to pop.

Within the branding brief, consideration has been given to packaging, illustrations for greeting cards, branded wall art and gorgeous branded gifts. With a particular love of plants and succulents, the design team at Picture Smiths just wants to buy one of everything!