Picture Smiths won the sought after Kirklees Active Leisure (KAL) contract for four years following a tender process at the back end of 2015.

KAL covers the whole of Kirklees providing access to fitness for local communities. 

Huddersfield is our home so winning such prestigious local work was a great accolade. We are proud to help KAL promote healthy lifestyles and increase and retain membership from the local communities. 

Our work began with a membership campaign to raise the awareness and profile of KAL and the facilities available to the membership at a great price.

In the time since we have worked to bring consistency across the diverse locations and developing the brand to bring a dynamic brush across all components along with a series of campaigns to bring a fresh feel to all their marketing communications.


Having brought polish to our brand, Picture Smiths has provided us with an invaluable design resource, which has helped lift our image across all marketing activity. They inject creativity into our campaigns, as well as being professional, friendly and easy to work with!

Barry Turnbull, KAL Business Development Manager