Howarths are a long-established, family run, professional services business providing HR and health and safety services. They were looking to refresh their brand and create a renewed impact in their marketplace which pays homage to their history and family values.
Crafting a distinct brandmark, we depicted the ‘H’ as a handshake, to reflect their traditional yet collaborative approach. The photographic tone was important here to give true reflection of the business, supported with a distinct typographic style and colour palette to roll out across all brand elements.
Our work included signage design, stationery, electronic direct mail and promotional material.